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| 4Strokes.com Honda Articles: Defining the 1980s By American Honda Motor Company |
| Honda Cultivates New Life From a Dusty Motorcycle Landscape |
Mr. Soichiro Honda’s meteoric rise from postwar bicycle-maker to world leader in motorcycle innovation and production is one of the most inspirational stories of our century: In the ’50s, the company began building small motorcycles; by the end of the ’60s, Honda had unleashed the mighty CB750 Four, arguably the most important new motorcycle of the postwar era; the ’70s saw Honda set all-time sales records with the CB350 and then hit the afterburner with the audacious CBX and liquid-cooled Gold Wing®. Recession and inflation in the 1980s found Honda, and most other motorcycle companies, grappling with growth and direction. The temporarily uncertain market required manufacturers to think carefully about their products and their customers, and about the evolving market segments. As has often proved the case, the decisions and leadership Honda exercised in the ’80s made a profound impact on motorcycling, an impact that is still strongly felt today. It was within this decade that Honda helped define and establish each of motorcycling’s principal segments: touring, sport bikes, cruisers, standards, dual-sport, and off-road. In the touring segment, prior to Honda’s launch of the ’80 GL™ 1100 Gold Wing Interstate™, major manufacturers left it to riders to build their own full-dressers; even Honda made no fairings or saddlebags. This all changed with the Interstate, Honda’s first standard full-dress touring bike. It was the beginning of a touring legacy which, 19 years later, reveals the GL1500 Gold Wing as the most popular tourer ever built.
Other models also showed Honda’s willingness to think off the page, venturing into the rarefied air of discovery. These included the 1982 GL500I Silver Wing® Interstate, a mini Gold Wing; the recumbent Helix scooter; the CBX sport tourer; the ferocious ’82 CX500 Turbo, Honda’s first turbocharged production street bike; and the 1989 Pacific Coast®. The most successful of all was Honda’s line of Shadow® cruisers. The technical accomplishments of the original ’83 VT™ 750C V-twin Shadow cruiser are often overlooked in the bright glare of other Honda innovations of the time. Even so, the Shadow’s liquid-cooled, narrow-angle V-twin engine offered a variety of innovative technologies, including three-valve combustion chambers and a vibration-canceling offset dual-pin crankshaft, a classic Honda feature still in use today. More importantly, the Shadow line helped strengthen the Japanese cruiser segment, currently the fastest-growing class in today’s marketplace.
Cross-feeding technologies helped evolve the dual-sport XL and off-road XR™ machines. Four-stroke race bike and street bike technology improved the XL and XR singles, as did motocross frame and suspension technology. This cross pollination further indicated Honda’s willingness to experiment, as motocross suspension technology was even applied to road racing. In 1986, this crossover helped Honda win every available National motocross title as well as the coveted AMA Superbike road racing title. Meanwhile, on the street, Honda models introduced technology such as integrated cylinders and crankcases for the V-4 engines and the GL1500 Gold Wing’s Reverse System.
It is this innovative spirit, the willingness to experiment with new products and ideas, that has always helped define Honda’s place in the motorcycle market. Sure, a few notions missed the mark. But more striking is the longevity of some of Honda’s best ideas, models that were introduced or evolved in the ’80s, and that are still with us today. The list forms the backbone of Honda’s current model line: VFR and CBR sport bikes; Shadow cruisers, Nighthawk® standards; full-dress Gold Wings; and XR and CR off-road bikes. Honda’s creative thinking sharpened the focus of each of motorcycling’s principal classes, and led to machinery that motorcycle enthusiasts saddled up and rode straight into the ’90s. Credits: Article courtesy of American Honda Motor Company |
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